Memo #23 – How to write blog posts

I wish to move this firm towards a more decentralised model: where our success, your success, and your team’s success will ultimately be decided by the client.

The client will be your God. Serve him well.

Build your own brand!

Going forward, you will be responsible for your own marketing, not myself. If you market yourself well – then your name / reputation will correspondingly increase. With that comes opportunity for yourself and this firm:

• Clients will specifically ask for you to be on their job, and the firm will have no choice but to oblige them.
• However, I do not want to force anyone to do anything they do not want to. I do not want to nag anyone. If you don’t want to do it: fine, don’t do it. Those who do, will suffer the benefits and the costs of doing so.

This firm gives you an opportunity unlike any other in the world: you can market your own name within this firm. Yes, there is a risk of poaching, but I am relying on staff satisfaction, competitive remuneration, and most importantly: the freedom and opportunity for your own self advancement, that I would argue, is unlike any other firm in the world. If something is broken: you have the opportunity to fix it, without fighting through 10 layers of bureaucracy.

How to write a blog post:

You will need to tell me your username / email so I can register you.

Log in here:

Follow these instructions as on youtube.

(A) What type of things to blog?

(1) Project Related Blog Posts

1. Add photos:
   1. Model photos.
   2. Site photos – this will provide more definitive proof that you actually did the job.

2. Include on the photos:
   1. Your name
   2. Firm logo
   3. Project name
   4. Project reference number.
   5. A link to the project from our app.
   6. If possible a link to the IFC viewer.

Explain:

(a) Problems you faced on the project and

(b) how you solved them, in particular: how you save your clients time / money.

In doing so, you will prove to clients that you know what you are talking about, which gives a lot of confidence in them giving you work.

(2) Tuition Related Blog Posts

These blog posts are used to TEACH our internal staff and also external detailers. The general idea is what Tek1 will build a brand over time to be THE HUB and LEARNING centre on steel detailing across the world.

Lastly: NO AI SLOP and no AI BLOG POSTS. If it’s not unique or original, I don’t want it here. If you get caught doing this this will be a PERMANENT BAN.